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Find out how a small restaurant located in the small town of Yulee, Florida stays alive and beats out the competition.

Staying Ahead of the Competition

Staying Ahead of the CompetitionFlorida is known as the destination capital of the United States. With Disney World, Sea World, Daytona, Miami Beach and hundreds of other noteworthy locations, visitors flock to Florida year round. Up in the northeast corner of the state about forty miles north of Jacksonville is another destination, Murray's Grille. "We're off the beaten path and unless customers know about us they probably wouldn't find us. That makes us a destination restaurant," says Larry Murray, who owns the busy restaurant along with his son, Scott. Located in the small town of Yulee, Florida, Murray's Grille has built a regular clientele from folks who drive as far as 30-40 miles to dine there. Designed to look like an old farm house, the restaurant seats 200 people and is famous for its American Cuisine of steaks, seafood, and delicious bar-b-que. "We opened five years ago and during that time we've built our business by word of mouth, along with a little radio and newspaper advertising. So far our business has steadily grown. But things are changing around here. Right now we haven't had any serious competition but our community is suddenly starting to grow. A Super Wal-Mart is currently under construction, along with several other major chains. We have a feeling that chain restaurants are close behind," shares the elder Murray.Believing that this is the time to build a stronger customer base, the Murray's have been looking to develop a marketing plan that will help them increase their base of loyal customers and to bring back those loyal customers more often. "When I first heard The Restaurant Marketing Group's offer for a free marketing analysis, I was intrigued and figured what have we got to lose? The analysis was designed specifically for my restaurant and demographics." Based on the analysis and a new marketing plan Murray's Grille is seeing increases in sales and profits. "It's working and our level of service has gone up another notch. Within the first month over 1,000 people joined their VIP club" Murray continues, "Our servers were briefed on our new VIP club. They invited guests to sign up for the club. For those entering, we promised to send our special offers throughout the year as well as birthday and anniversary acknowledgments. Everyone has a birthday and more people go out to eat on their birthday than any other occasion. This is all increased sales. In addition we offered an incentive for those who took the time to fill out the card. Immediately we began building our database of names, e-mails and addresses of loyal customers...Then we sent them Bounce Back offers." At the end of the first month Murray's had enough data to be able to start a monthly birthday and anniversary campaign. Within a few days of their first mailer they started seeing a steady flow of those offers coming back. "One of the first couples to redeem their anniversary offer came in and booked a party for thirty people. So we can see the importance of getting customers back through our doors!" adds Murray. "RMG has taught us how to identify our First-Time Customers; take extremely good care of them; how to get them back into the restaurant very quickly and how to make them Regular Guests. But that's not all, with the help of a weekly coaching phone interview with Larry Murray has developed a number of other marketing campaigns. "I think I'm most excited about our Employee Challenge. We have printed business cards with a line at the bottom so our employees can sign their name. Printed at the bottom of the card is an offer for 20 percent off any menu item. Every employee is involved in this challenge, from the dishwashers, cooks, hostesses to the servers. We ask that they pass out their business cards to friends, relatives and acquaintances. When the cards are redeemed the employee whose name appears at the bottom of the card gets a cash bonus of five percent of what that customer's meal cost. An additional five percent is placed in another pot and the employee that brings in the most during our month-long challenge will get the money in that pot as well. Sometimes you need to spend a little money to get some returns. Based on the enthusiasm of our employees, this marketing campaign is a real winner!" adds Murray.The company is also utilizing New Move-Ins and sending out welcome letters with an incentive attached to all newcomers to the area. "We want to welcome these people to our neighborhood and help them to establish Murray's Grille as their Restaurant of Choice where they will dine often." We recently went through our Chamber of Commerce and sent a letter to all our fellow members with an offer that they can give to their employees or customers. It's such a simple concept," says Murray. "Foodservice Marketing provided by RMG helped me to identify areas within my restaurant that were creating problems. I did not know that these problems existed prior to the survey. It has been a great help in strengthening the relationships between my employees and the respect level that our management team has for the employees. We have accomplished an awful lot in a short period of time." The Murrays understand that the number of dollars customers have in a given market are limited. To get more than your share, you are frankly going to have to take them away from your competition. By building a sound database and developing successful marketing campaigns, Murray's Grille is posed to do just that. Staying ahead of the competition-now that's a wise decision.

10 Tips To Build Better Sites For You Or Your Customers - part 1

10 Tips To Build Better Sites For You Or Your Customers - part 1

1 - Easiest to guess: idea. A good idea is almost 100% success. If You think best graphics or best animations are the keys You are wrong. People come to You because You've got the information they want or they search. Think of it: build an another site with the same content or build a site with a new content? Don't You want to be first? Don't want to give something new to potential customers? Even don't You want to earn some money for Your time and informations or products? Find Your niche and be the one in it. Let the people come to You.2 - First look - very important. If I enter a site which has dark colors I'm out and never get back. OK, I return only if that site sells or promotes some kind of dark movie or horror books etc. i like or search for. But dark background isn't good idea for ordinary sites. People doesn't want to look at black sites because they pushes off. People want to look at bright sites with cool colors but not aggressive to them.3 - Animations - irritate or not? Yes. Another important element. I like sites with flash animations but not too aggressive and not in full screen mode hiding the rest of site. I prefer small amount of animations. They should be tiny and integral parts of site. Also they must have a "skip" button to pass intro and get to proper site. Of course animations can be huge but only if they have some photos of products You sell or promote. Interactive catalog is good but flying dog chasing motocat isn't good if You don't sell pet accessories... 4 - Navigation - where's my hotel? People don't want search for anything else they looking for. Where's navigation bar? Where's site-map? Where's the coolest window cleaner I'm looking for? How can I buy it? Hello?! Damn... and never get back to You. The answer for that is simple: give him/her a search-box, FAQ, instructions "how to find", "how to buy", "how to search" etc. Think that the customers don't want to think about what, where, how etc. and You have to give them an answer to their hands. Maybe this is rude to say: "everybody are idiots" but that's a fact: they are lazy and don't want to search more they are have to...5 - Functionality - how big is a cart? Every site must be functional. Several links and no FAQ? I'm out. Be Your first customer who's entering Your site. What do You see? Do You know everything what, where, how? What do You do if cart is full? What if You didn't find what You looking for? Is there a wishlist? Or mail-contact? Or online service? Think of it. Maybe You find there are many things to change, maybe not. Be a YourSite.com beta tester today to avoid mistakes and build better functionality.

Keeping in Touch in a Wired World

Keeping in Touch in a Wired World

With the rapid improvement in technology today, acquiring instant information has never been easier. This is a big advantage to many businesses but there is also a downside to it. The information acquired can estrange or frustrate recipients. Business cards can help put the emotion back into customer relationships with a personal touch. In the past, calling cards are used to tell the personality of a business man. With the traditional calling cards long out of style these days, business cards remain an important component in any workplace. It is important that your business cards exude professionalism because it is often the first thing that your prospect comes in contact with and they use your cards to sum up your professionalism. These little cards can bridge communication between your customers and you. They will serve as an introduction for your business. You can always design and print your own business card. This would be easy for you to obtain but keep in mind that computer generated business cards will always look like computer generated. With this in mind, you can always ask for the services of professional printing companies to create and print your cards. A professionally printed business card will exude professionalism. Likewise, professional printers are more familiar with the designs that are suitable for the standard of your company because they have encountered a lot of business cards printing projects in the past. Thus, their experience will greatly help you create a stunning and professional looking business card.The cost of printing business cards from printing companies is always a concern for many businesses. But the fact is the money you spend on professional looking business cards will be a solid investment for your own future. Aside from being cost-effective business cards are a potent way to stay in front of your customers. One way of making them attractive is to include quotes. It could be a motivational saying or anything that you think will interest your prospects. But make sure that you have all the necessary information in your cars such as your NAME this is very important as it carries your image and identity. Your name will be useful for your customers to know who they must contact. JOB TITLE the job title will tell your customers what kind of job you do and if your services suit their project. CONTACT NUMBERS this is very important because this is how your customers will contact you. ADDRESS also important because if all fails your customers will have another option to reach you. BUSINESS NAME having a unique name will be easily remembered by your customers. So remember it all starts with these little cards and next to it is recognition. Thus, dont underestimate the substantial benefits of these tangible objects.

The Power Of Taglines - Take My Tagline Test!

The Power Of Taglines - Take My Tagline Test!

An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it.Do any of the phrases below ring a bell?See if you can identify which companies each of the following taglines belongs to. You'll find the answers at the end of the article. But before you read ahead to get the answers, take a few minutes to test the power of taglines yourself by naming the brand each of these top-ranked taglines belong to.1) Have it your way2) Is it in you?3) The quicker picker-upper4) Just do it5) It's everywhere you want to be6) Drivers wanted7) When it absolutely, positively has to be there overnight8) Finger lickin-good9) Because I'm worth it10)Let your fingers do the walkingSo what exactly is a tagline?When it comes to marketing, one of the most powerful tools you can use to build your brand is a tagline or slogan. The two terms are pretty much interchangeable. I tend to use the word tagline. Following are definitions for both terms:Tagline: an often repeated phrase associated with an individual, organization, or commercial product.Slogan: a phrase expressing the aims or nature of an enterprise or organization.The two most important parts from each of these definitions are:1) an often repeated phrase2) expressing the aims or nature of an enterpriseThe power of a great taglineThink about the taglines you know and remember. They communicate something unique, valuable and memorable about the brand they represent. And they are always included in any communication about that brand. You see the logo and there's the tagline right there with it. They are often catchy. Easy to remember. Descriptive. Clever. Fun. Short and sweet.Best of all, they help you remember a brand and the ONE thing that company wants you to remember about that brand. And that is the power of a great tagline.Taglines make you top-of-mindYour goal as a marketer should be to achieve what we call in the marketing world "top of mind awareness." Simply put, this means you want your product or service to the be the FIRST one thought of by your prospects when they are considering a purchase in your product or service category. Because odds are, if they think of you first, they'll buy from you.The logo/tagline power comboI love logos and taglines, especially for small business marketers because when you combine a great logo with a great tagline, you have a powerful marketing combo that can communicate a lot in very few words in a very small space.And, because you can use them on every piece of communication about your business you have the opportunity to imprint them into your prospects' minds by repeated exposure that doesn't have to cost a lot of money.Great taglines are possible on a small budget. Granted we think of big-name advertisers when we think of memorable slogans, but you don't have to spend big bucks to get a great tagline.The first step is to create a strong, strategic marketing foundation for your product or service. You must also truly understand what is unique and valuable about your product or service. And, you must have a very clear picture of what you want to communicate about your product or service to your prospects. With this information and some creative brainstorming you too can have a memorable tagline.Once you have one, USE it everywhere!Include your tagline with your logo on every piece of communication or marketing you put out and you too will be able to create top of mind awareness among your prospects and customers.Here are the answers to the Tagline Test:1) Burger King2) Gatorade3) Bounty Paper Towels4) Nike5) Visa6) Volkswagen7) Federal Express8) KFC9) L'Oreal10)Yellow PagesHow'd you do? Pretty amazing how many of these you knew, isn't it?For more top-ranked ad slogans, visit www.adslogans.com. It's a great way to see what a good slogan is so you can model yours after success. After all, one of the quickest, easiest ways to succeed is to model those who already have.(C) 2005 Debbie LaChusa

Wheelchair Battery Concerns

Wheelchairs also use batteries and the battery that you will use will differ according to your needs. When choosing the right battery for your chair you have to look at the manner you will use your chair. If you often go for long rides then you should choose a long lasting battery. Using the wrong battery can leave you stranded especially if the battery is unable to provide the power needed to steer rugged terrains. But aside from considering how you use your chair, you have to likewise consider the cost, maintenance need, and safety and transportation ability. Because of the immense weight and volume of batteries designers have to seriously consider them in manufacturing a power wheelchair. But a carefully and effectively produced battery can last longer, take up less space and weigh less. Consequently, this will create a more reliable wheelchair that has increased power and lower maintenance need. Additionally, when buying a powered wheelchair you also have to consider whether the battery is sold with the chair or if they are sold separately. This way you can budget your money accordingly. But using car batteries to keep costs low is not a good idea. Car batteries are used as starter batteries. They give off large amount for energy for a short period so their full capacity is never fully discharged. Additionally, if car batteries are upturned they may leak acid. Hence, it is not advisable to use them in your chair. So your chair battery must be a special type deep-cycle. This way the battery can be fully discharged without damage to the battery. When charging the battery, make sure that they are not left attached to the charger for more than twenty-four hours. If a wheelchair battery is overcharged it can permanently damage the battery. There are basically two types of wheelchair battery charger, manual and automatic. Manual charger needs constant supervision. If left unsupervised it can cause damage to the battery. Automatic charger, on the other hand, automatically monitors the charge. It will automatically shut off when a full charged is reached. And when charging a battery always check that the battery is charging. Keep in mind that the plug is in a lot of stain, so make sure that the cord and the plug are in good condition. The life of a wheelchair battery depends on how roughly they are used. So when you notice that the wheelchair is getting weak at the end of your trips then its time to get a new one.

Marketing That Grabs - Uncover This Hot Secret

Boost your marketing with this secret. It is so effective, it reaches out and grabs your would-be buyer. It doesnt matter what your product is. This secret works with everything.To make it even more valuable, practically nobody uses it. That is why it's still a secret. What is it?It is a face.Everyone loves to see a face. Even your pets like seeing your face. Look at all the ways in which people are attracted to faces. A few decades ago, there was the Potato Head craze. Later, the Pet Rock took us by storm.People wear the face of favorite cartoon characters as charms or on tie clips. We are used to receiving smilies in Emails and dashing off a smiley face on a note we write.Here are 5 ways you can use a face to sell your product:1) If you have a Web site, include snapshot of yourself. It builds instant trust. Buying and selling is a personal matter and customers like to feel they are dealing one-on-one with a real person.2) Place a picture of a person on your product. It can be on a book cover or on packaging. Researchers discovered that viewers are most attracted by a face that is looking straight at them eye to eye.3) For an advertising piece, such as a mailer or a postcard, a pets face is very effective. It can be used for any type of product not just pet products.4) Testimonials are powerful buying triggers. Would-be buyers believe others who have already bought. Make your testimonials even stronger with a picture of the testimonial giver.5) A childs face is a winner. A few days ago, I saw a man selling a filtration system on television. He held a little boy on his lap as he spoke. Without mentioning the child, he spoke of the benefits of his filters. Seeing that little boys face, you knew you needed that filter to protect your own children.Bottom line - put a face on your product as soon as you can. Your marketing will come alive and good things will happen.

Summary

Find out how a small restaurant located in the small town of Yulee, Florida stays alive and beats out the competition.